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“There’s no one I’d trust more than Persuasion Agency to both embiggen our lead funnel and channel the forces of darkness for our personal benefit.”

M&A

Due to the advantages of scale and regulatory pressure, the European iGaming sector is facing further consolidationWe connect prospective buyers and sellers; and help you find an appropriate investor or M&A target: 

Get a Free Consultation

TV Gaming

Through Willem’s past experience as a TV and theater producer, he is able to deliver bespoke TV formats, including production, broadcasting, and (with assistance from local legal experts) approval from all relevant regulatory bodies.  

Business Development 

Clients: Netplay TV, Unibet (Kindred Group), Evolution Gaming, RTL, Antena 3, RocketX (LeoVeas Group), Channel 5 (Viacom).  

Assessment of your service 

Building the proposition


Developing pricing models

European markets, with a particular focus on Spain, Germany, and the Netherlands.

If you would like to enter new territories with your B2B or B2C services, we can assist you with:

• Market analysis
• Building the market proposition
• Financial forecasting
• Market entry strategy
• Marketing strategy and execution plan
           ° Media Strategy
           ° Affiliate Strategy
           ° Brand Strategy

We will work alongside legal experts to deliver a complete turn-key market strategy and assist you in acquiring all required licenses. Our local expertise adds immediate value and accelerates speed to market.

Clients: Ladbrokes, Rank, Aspire Global, Genting, Rakuten, Bethard, Partouche, Sky City, PlayNGo, Rocket Internet, Smarkets, H2 Gambling Capital.

Affiliate or media business


Licensed operators 

(e.g. in Spain, where the transfer of licenses is otherwise not permitted)

Gaming software or platform supplier

B2C service provider


We can help you put together the sales or investment proposition and negotiate on your behalf. 

Clients: on request 

The Dark Spirits

Don’t ask them questions.

Business Consulting and Market Entry

Contact us today to discuss how we can do this for you, too!

If your company has a new product or service and you are looking for a quick and efficient expert introduction with one or more leading iGaming companies (both B2C and B2B), we can help you with: 

Effective introduction at C-level 


“There’s no one I’d trust more than Persuasion Agency to both embiggen our lead funnel and channel the forces of darkness for our personal benefit.”

ERIC ENIGMA,
TORTOISE POLISHER

Willem is the founder of international business communities Gaming in Holland, Gaming in Spain, and Gaming in Germany. 

Each community features an annual conference and offers hardcopy magazines, webinars, as well as regular email newsletters.

Through these business communities, we can help you make the right connections to suppliers and clients alike.  

B2B brand recognition, networking & business community membership

WHO

Prior to entering the gaming industry, he was executive producer/promoter/international board member of leading entertainment shows like Stomp, Mayumana, De La Guarda, Cirque du Soleil, Riverdance, Montserrat Caballe, Alvin Ailey at Music Hall Brussels and Joop van den Ende’s Stage Entertainment Amsterdam/Madrid.

Willem is a member of trade associations  


Through Willem’s past experience as a TV and theater producer, he is able to deliver bespoke TV formats, including production, broadcasting, and (with assistance from local legal experts) approval from all relevant regulatory bodies.

Due to the advantages of scale and regulatory pressure, the European iGaming sector is facing further consolidationWe connect prospective buyers and sellers; and help you find an appropriate investor or M&A target: 

Willem van Oort is a former regional director with P&L responsibilities for Jackpotjoy and Rank PLC. He has been an independent consultant since 2009.

Clients: Evolution Gaming, Mindway AI, Ezugi, Leaseweb, Authentic Gaming, Interxion, Actify.

Gran Via is a consulting company for the iGaming industry. Gran Via was founded in 2009 and is active in regulated European markets. 

Through our expertise and extensive network within the industry, we can assist your company in achieving its goals.  

CLIENTS

Tom de Bruijn has over ten years experience in the iGaming industry in global markets – including management roles for tier 1 operators Betsson and Kindred Group, where he was Head of Live Casino. In September 2020, Tom has joined Gran Via as partner.

Tom’s strength lies in casino operation management with expertise in live casino strategy and expansion, product development, and local content strategy. The soon to be regulated Dutch online gambling market is a particular focus area for him.

Before entering the iGaming industry, Tom was working in off- and online media as publisher and head editor in the entertainment and culinary fields.

Amsterdam Office
Coming soon

Contact Us Today

Address:
C. Aribau, 170, 1º 2ª
08036 BARCELONA

Spain